Privacy Policy

Introduction

Sri Selvam Nagai Maligai ("we", "our", or "us"), located at Jalakandapuram, Salem – 636501, Tamil Nadu, is committed to protecting the privacy and personal information of our customers and website visitors.

This Privacy Policy describes how we collect, use, store, and protect your information when you visit our website or contact us for enquiries or purchases. By using our services, you consent to the practices described in this policy.

Information We Collect

We collect the following types of personal information:

• Contact Information: Name, phone number, email address provided through our enquiry form.
• Purchase Information: Details of jewellery purchased, billing address, and payment records maintained for legal compliance.
• Identity Documents: Government-issued photo ID collected in-store for gold buyback and high-value transactions, as required under applicable law.
• Communication Data: Messages, enquiries, and feedback you send us via email, phone, or our website contact form.
• Usage Data: General information about how you use our website (pages visited, time spent) collected via cookies and analytics tools.

How We Use Your Information

Your information is used solely for legitimate business purposes:

• To respond to your enquiries and provide customer support.
• To process purchases, exchanges, and buyback transactions.
• To send you information about our new collections, offers, or festive schemes — only if you have opted in.
• To comply with legal and regulatory obligations (e.g., GST records, BIS hallmarking).
• To improve the quality of our website and customer experience.
• To prevent fraudulent transactions and ensure the security of our business.

Cookies & Website Analytics

Our website may use cookies — small text files stored on your device — to enhance your browsing experience. Cookies help us understand how visitors use our website so we can improve it.

• You may disable cookies through your browser settings at any time.
• Disabling cookies may affect some website features.
• We may use third-party analytics tools (such as Google Analytics) to collect anonymised usage data.

Data Sharing & Disclosure

We may share your information only in the following limited circumstances:

• Legal compliance: When required by law, court order, or government authority (e.g., GST filings, income tax, anti-money laundering regulations).
• Service providers: Trusted technology partners who help us operate our website, under strict confidentiality agreements.
• Business transitions: In the unlikely event of a merger or acquisition, your information may be transferred to the successor entity.

Data Security

We take the protection of your data seriously and implement appropriate technical and organisational measures to safeguard it, including:

• Secure storage of physical records at our premises.
• Password protection and access controls for digital records.
• Limiting access to personal data to authorised staff only.
• Regular review of our data handling practices.

While we take every precaution, no method of data transmission or storage is 100% secure. We encourage you not to share sensitive information through unsecured channels.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Purchase records are retained for a minimum of 7 years in accordance with Indian financial regulations. Enquiry data is retained for up to 2 years.

Your Rights

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of any inaccurate or outdated information.
• Request deletion of your data (subject to legal retention requirements).
• Opt out of marketing communications at any time by contacting us.
• Lodge a complaint with the relevant data protection authority if you believe your rights have been violated.

To exercise any of these rights, please contact us at ssnm9160@gmail.com or visit our showroom.

Third-Party Links

Our website may contain links to external websites (e.g., Google Maps). We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised date. We encourage you to review this page periodically.